Profit today, after everything
Revenue minus contribution costs minus ad spend. The figure that decides whether today went well, not the one that sounds best.
Money Today
The number your ad platforms will never show you.
“Am I making money right now?”
Every platform reports the part of the picture that flatters it. Shopify shows revenue. Meta shows ROAS. Stripe shows payouts. None of them subtracts the cost of the goods you shipped, the refunds you processed, or the fees you paid — so none of them can tell you whether today was profitable. Money Today does that arithmetic and puts the answer at the top of one screen.
Open Money Today in the demo →Sample data · no signup
What you actually see
Revenue and spend side by side
From Shopify and Stripe on one side, Meta and Google on the other, so the gap between what came in and what it cost is a glance rather than a spreadsheet.
Stripe balance and a runway estimate
What is actually in the account, and how long it lasts at the current burn. Labelled as an estimate, because until bank feeds land it is one.
New customers versus repeat
The split that tells you whether today's revenue is growth or the same people buying again — two very different businesses.
How it gets there
- 1
Orders arrive as they happen
Webhooks from Shopify and Stripe, not a nightly export. An order placed two minutes ago is already in the number.
- 2
Costs are subtracted per order
Product cost where the platform reports it, your blended contribution margin where it does not. Refunds reduce the order they belong to rather than appearing as a mystery adjustment.
- 3
Ad spend is pulled the same day
Meta and Google spend for the same window, so profit is revenue minus what you actually paid to get it, not minus yesterday's number.
Where it stops
What Money Today will not tell you
- Runway is an estimate from your Stripe balance until bank feeds ship. It is a proxy, not your cash position.
- Profit uses a blended margin unless every order reports product-level cost. Blended is fine while your products have similar economics and wrong the moment they do not.
- Today is a moving number. It is complete only when the day is.
▸Why is your profit lower than my Shopify dashboard?
Because Shopify reports revenue. We subtract the cost of the goods, refunds, payment fees and the advertising it took to make the sale. The gap between those two numbers is the reason this product exists.
▸How current is it?
Orders arrive by webhook within seconds. Ad spend follows the platforms' own reporting cadence, which is typically a few hours behind.
▸Is this my accounting profit?
No. It is contribution profit — what is left after everything that scales with an order. It excludes salaries, rent and other fixed costs, because those do not change when you spend more on ads.
The module next to it
All six modules run on sample data in the open demo — no signup. Open Kepra →