● Kepra for e-commerce
Built for shops that live on ads.
Shopify, Meta and Google in one profit view — margin per ad after COGS, repeat-rate truth, and a clear answer to “can I scale this?”
Meta says ROAS 4.2. Your bank account disagrees.
Ad platforms report revenue against their own attribution and grade their own homework. Kepra matches every order to the click that caused it — and shows profit, not platform-flattered revenue.
COGS never makes it into the dashboard.
A ROAS of 2.5 on a 40% margin product is exactly break-even — it contributes nothing. We pull product costs from Shopify, so every campaign is judged on what's left after the goods are paid.
First orders look great. One-time customers aren't.
A campaign can fill the order feed and still bleed money if most of them never buy again. LTV-based verdicts catch the difference between growth and churn-and-burn.
Live from the demo — a Danish running-gear shop
You're spending DKK 9,220/mo on this campaign. Meta reports a ROAS of 2.8. Matched against orders that actually originated here it returned DKK 6,450 — and 71% of those buyers never came back. After COGS the campaign is DKK 5,200/mo underwater.
Can I floor it?
Yes
You can likely increase spend 18% without marginal ROAS dropping below break-even.
Expected extra profit: +DKK 12,100/mo
Marginal ROAS 2.90 vs. break-even 1.61.
Also selling subscriptions? We put Stripe in the same profit view.